Hi, I'm Meg

I want to do fearless work. Not stupid fearless. Right fearless. Fearless because I know that the client is getting more than they are paying for. Fearless because the work we're doing changes the game for my agency. Fearless because fearful work wastes my time, clients money, and perfectly good media space. I want to be fearless and work with people who scare the pants off me every day with the fearless ways they are going to change this world of ours.
Currently, I’m braving the great North as the Chief Creative Officer of Ogilvy Canada, a storied agency, famous for making the brands that turn into Harvard Business School case studies. We’ve been real busy winning awards, new business, hearts and minds. Running a department gives me life. I liken my style to that of a bulldozer mom. I clear the way so our teams can do the best work of their lives. I lead with empathy and humor. Most importantly, I surround myself with people who are smarter than me, people who are more driven than me and people who should have my job someday, if not already. 

Some highlights from my time with Ogilvy Canada...
We were first to market with an NFT activation for Pizza Hut. Asked to advise other billion-dollar brands on how to get their own NFT platforms off the ground.

Won and on-boarded the TD Bank business for all of North America. 

Doubled the size of the agency/creative dept.

Took Bronze in the Agency of the Year competition in Canada. Ogilvy being the only network agency in the top 3 and this being only the second time winning this honor in the past 20 years.

Took Ogilvy Toronto from Creative Power List #11 to #3 in just one year. 

Won National business Absolut, Kahlua and Global JP Wisers business for Canada through Corby.

Launched the most successful CPG campaign on Twitter in all of Canada. Twitter turned the Caramilk Secret campaign into a global case study.

Won Dove Men + Care global relaunch pitch.

Promoted from ECD- Head of Creative to Chief Creative Officer of Ogilvy Toronto in less than one year. 3 Months after that, I was named to Chief Creative Officer of Canada, overseeing the integration of creative departments in Toronto, Montreal and Quebec City. 

Lead diverse global creative teams pulling in talent from David the Agency in Miami, Ogilvy São Paulo, Ogilvy London, Ogilvy NY and Ogilvy Chicago in addition to our teams in Toronto and Montreal.

Where I've been
Heading into the pandemic, I enjoyed having my mind blown by the fearless people at Leo Burnett and served as an SVP Creative Director on Kellogg’s, Marshalls and Aldi.

In 2017 and 2018, I was busy dominating the world of storage solutions as Global VP Creative Director of your favorite zip-top plastic bag at EnergyBBDO.  

Before my title got wordy, I was living the weird life at Mekanism in Chicago. There I CD'ed the Peloton and Jim Beam accounts as well as pitching in on ALL the pitches, and the odd MillerCoors innovations projects.

In the three years preceding Mek-weirdness, I was trying to stay warm at mono in Minneapolis, doing work for Target, Sperry, Firefox and Smashburger. I know, I pretty much only worked on fun clients.

And, since major climate shifts don't phase me, I migrated "North" after spending 5-ish years in São Paulo Brazil, first at Ogilvy Brazil and then at David the Agency, the little start-up that Ogilvy spawned to do pet projects. You might have heard of it. 

Somewhere in there I took off and spent 5 months at Ogilvy Singapore, working on some global clients for the EEMEA and Asian markets.

I was educated in the dark arts of copywriting at Miami Ad School and in Marketing and Philosophy at Butler University before that.

FAQ
Yes, I'm 'Merican with the right to work in the USA.
Yes, I’m still situated in Chicago.
Yes, I have a dog named Danger.
Yes, I'm a mom and can sell the shit out of your mom-brands.
No, that doesn't mean that's all I'm good for.
Yes, I speak some Portuguese.
Yes, English is my first language.
Yes, I am interested in meeting you.

Awards
Bronze AOY 2021, #3 Creative Power List Canada. FWA of the day and of the month, 2 Clios, 14 Cannes Lions (3 Gold), 2 Graphite D&AD pencils, 2 Wood D&AD pencils, ADC Best in Practice, a Gold One Show Pencil, 3 LIAs, 5 El Ojos, a Black Star for the best idea of the 2012 CCSP show, appeared in 2010 and 2015 Communication Arts and the 2011 and 2012 D&AD book, and received 4 awards in the Wave Festival.

Clients
Pizza Hut
Dove Men + Care
Dove Canada/Global
Hellmann’s Canada
Invest in Canada
TD Bank North America
Aldo
JP Wisers
Absolut
Kahlua
Mondelez
Cottonelle
UBK
Air Miles
ALDI
Marshalls
The UN Global Goals
Eggo
JumboSnax
Rice Krispie Treats
Nutri Grain
Kraft
A well-known plastic bag company
Starbucks
National Safety Council
Peloton
Jim Beam
Henry's Hard Soda
Crispin Cider
Redd's Wicked Ale
Target
Sperry Topsider
Blue Cross Blue Shield
Honeywell
Mozilla Firefox
Lucy Activewear
BluDot
Smashburger
Valspar
Kraft Brazil(Lacta, Bis, Tang, Clight, Fresh)
Unilever (Dove, Hellmann's, Ades, Global)
Coca Cola (Coca-Cola, Coke Zero, Sprite)
Burger King (US and Brazil)
Motorola
Castrol
Kimberly Clarke (Huggies and Intimus)


Want to know more?
Drop a dime on me at megan.farquhar@gmail.com
 

Mark