Reproductive Freedom For All ︎

THE INCONVENIENCE STORE

PROBLEM People didn’t understand what abortion bans really mean for reproductive health and bodily autonomy. We needed to put them through an experience they may not have otherwise had so they could see that commen sense and bans cannot coexist.

IDEA Create an experience that mirrors the worst user experience in America, trying to get an abortion. Welcome to the Inconvenience Store
 

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Zola ︎

WE WANT TO PARTY

PROBLEM Unless you are engaged, you are probably not going to pay attention to work coming from a wedding planning platform. We needed to tell a love story so beautiful that anyone of any relationship status would feel something about the brand.   
IDEA Show that the marriage isn’t the beginning of a relationship, but a celebration of the hard work that a couple puts in to build something that will really last. 

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Zola ︎

LOVE IN FULL BLOOM

PROBLEM In an industry that loves to tell love stories, how does Zola do it in a way to stand for modern love and commitment?

IDEA Take the icon of the wedding bouquet, something temporal, and turn it into something lasting, like the love of couples who put in the work and are going into commitment with eyes wide open.