Booze Work
Coors Banquet ︎
PROBLEM We needed to celebrate the 150 year anniversary of a beer very few people had heard of.
Idea
Use our cowboy legacy to connect with a moment in culture and capture a new audience while still appealing to the people who pay for the ads, our distributors.
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JP Wisers ︎
PROBLEM Wiser’s had a history of being your dad’s Canadian Whiskey. With the accessible price point and dated image, people were not very impressed.
Idea
Show people we are not for the people who drink whiskey to impress others, we are for the people who are happy to impress themselves.
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Absolut ︎
PROBLEM Everyone drinks Whiskey on St. Patricks Day. Not everyone likes Whiskey.
Idea
Celebrate our Swedish background on a day where everyone celebrates being Irish.
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START YOUR LEGACY
PROBLEM We needed to celebrate the 150 year anniversary of a beer very few people had heard of.
Idea
Use our cowboy legacy to connect with a moment in culture and capture a new audience while still appealing to the people who pay for the ads, our distributors.
︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎
JP Wisers ︎
WISELY DONE
PROBLEM Wiser’s had a history of being your dad’s Canadian Whiskey. With the accessible price point and dated image, people were not very impressed.
Idea
Show people we are not for the people who drink whiskey to impress others, we are for the people who are happy to impress themselves.
︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎
Absolut ︎
HAPPY ST. PATTY’S
PROBLEM Everyone drinks Whiskey on St. Patricks Day. Not everyone likes Whiskey.
Idea
Celebrate our Swedish background on a day where everyone celebrates being Irish.
MY WORK
We are only as good as our last album.
Hope you find something you can jam out to here.
Hope you find something you can jam out to here.
BRANDS I’VE WORKED WITH
COCA-COLA ︎ VF CORP ︎ BURGER KING ︎ COACH ︎ KELLOGG’S ︎ CHOBANI ︎ YOUTUBE ︎ UNILEVER ︎ MOTOROLA ︎ DOVE ︎ HELLMANN’S ︎ KOTEX ︎ MARSHALLS ︎ ABSOLUT ︎ KAHLUA ︎ JP WISERS ︎ AIRMILES ︎ INVEST IN CANADA ︎ DAILY HARVEST ︎ PLANET FITNESS ︎ GENERAL MILLS ︎ RAID ︎ ZIPLOC ︎ NATIONAL SAFETY COUNCIL ︎ SCARBOROUGH HEALTH NETWORK ︎ NHL UNITES ︎ STATE FARM ︎ MONDELEZ ︎ COTTONELLE ︎ HUGGIES ︎ KLEENEX ︎ ALDO ︎ HEFTY ︎ OMA ︎ MOLSONCOORS ︎ JIM BEAM ︎ PELOTON ︎ CHLOE WINE ︎ PIZZA HUT ︎ TD BANK ︎ KOHO ︎ TARGET ︎ ZOLA ︎ EGGO ︎ RICE KRISPIE TREATS ︎ SPERRY ︎ MOZILLA ︎ ORKIN ︎ WYNDHAM ︎ BLUDOT ︎ SMASHBURGER ︎ KRAFT ︎ HONEYWELL ︎ CADBURY ︎ STARBUCKS ︎ ALDI ︎ VALSPAR ︎ GANDER MOUNTAIN ︎ CASTROL ︎ META
ABOUT ME 011235813
JUST THE HIGHLIGHTS
Nice to meet you
SIT — ENJOY![HI, I'M MEG]()
Hi, I'm Meg
I want to do fearless work.
Not stupid fearless.
Right fearless.
Fearless because I know that the client is getting more than they are paying for.
Fearless because the work we're doing changes the game for my agency. Fearless because fearful work wastes my time, clients money, and perfectly good media space. I want to be fearless and work with people who scare the pants off me every day with the fearless ways they are going to change this world of ours.
Where I've been
SCHAAFCurrently, I’m living that start-up life at the creative helm of Schaaf, the agency made of people who get people. We are the fastest guns in the west and that’s why brands like YouTube Gaming, Chobani, Planet Fitness, Coach, Meta, Zola, SavageXFenty, NHL Unites and Planned Parenthood took a chance on us.
DDB
I did, like, a lot of stuff as ECD on Coors Banquet, State Farm, Hefty, Wyndham, Orkin, and Thomas’. Thomas’ was the highlight because I love me a breakfast mascot and I never invented one before.
OGILVY CANADA
I braved the great North as the Chief Creative Officer of Ogilvy Canada, a storied agency, famous for making the brands that turn into Harvard Business School case studies. We were real busy winning awards, new business, hearts and minds. Running a department gives me life. I liken my style to that of a bulldozer mom. I clear the way so the teams can do the best work of their lives. I lead with empathy and humor. Most importantly, I surround myself with people who are smarter than me, people who are more driven than me and people who should have my job someday, if not already.
Leo
Heading into the pandemic, I enjoyed having my mind blown by the fearless people at Leo Burnett and served as an SVP Creative Director on Kellogg’s, Marshalls and Aldi.
ENERGYBBDO
In 2017 and 2018, I was busy dominating the world of storage solutions as Global VP Creative Director of your favorite zip-top plastic bag. I also worked on National Safety Council and our work got us an audience with a bipartisan group of Senators who were about to start the first ever Opioid Taskforce. I fondly refer to this as a place I did something famous.
MEK
I lived the weird life at Mekanism in Chicago. There I CD'ed the Peloton and Jim Beam accounts as well as pitching in on ALL the pitches, and the odd MillerCoors innovations projects. I fondly refer to this as the place where I learned to lead.
MONO
I tried to stay warm at mono in Minneapolis, doing work for Target, Sperry, Firefox and Smashburger. I fondly refer to this as the place where I learned to think.
OGILVY + DAVID SP - BRAZIL
This is really where I got my start, sitting at the kid’s table and working under Anselmo Ramos on little brands like Coca-Cola, Burger King, Unilever, Dove, Kimberly-Clark, Kraft and Motorola. I fondly refer to this as the place where I learned to create.
OGILVY SINGAPORE
Somewhere in there I took off and spent 5 months at Ogilvy Singapore, working on some global clients for the EEMEA and Asian markets.
ACCOMPLISMENTS
Some highlights from my time as CCO of Ogilvy Canada...
Won and on-boarded the TD Bank business for all of North America.
Doubled the size of the agency/creative dept.
Took Bronze in the Agency of the Year competition in Canada. Ogilvy being the only network agency in the top 3 and this being only the second time winning this honor in the past 20 years.
Took Ogilvy Toronto from Creative Power List #11 to #3 in just one year.
Won National business Absolut, Kahlua and Global JP Wisers business for Canada through Corby.
We were first to market with an NFT activation for Pizza Hut. Asked to advise other billion-dollar brands on how to get their own NFT platforms off the ground.
Launched the most successful CPG campaign on Twitter in all of Canada. Twitter turned the Caramilk Secret campaign into a global case study.
Won Dove Men + Care global pitch.
Promoted from ECD- Head of Creative to Chief Creative Officer of Ogilvy Toronto in less than one year. 3 Months after that, I was named to Chief Creative Officer of Canada, overseeing the integration of creative departments in Toronto, Montreal and Quebec City.
Lead diverse global creative teams pulling in talent from David the Agency in Miami, Ogilvy São Paulo, Ogilvy London, Ogilvy NY and Ogilvy Chicago in addition to our teams in Toronto and Montreal.
Some stuff that got me noticed throughout my career...
In-book Comm Arts 2024.
Bronze AOY 2021, #3 Creative Power List Canada 2021.
Gold and a Silver, and 2 Bronze at the Effies 2020.
FWA of the day and of the month, 2 Clios, 14 Cannes Lions (3 Gold), 2 Graphite D&AD pencils, 2 Wood D&AD pencils, ADC Best in Practice, a Gold One Show Pencil, 3 LIAs, 5 El Ojos, a Black Star for the best idea of the 2012 CCSP show, appeared in 2010 and 2015 Communication Arts and the 2011 and 2012 D&AD book, and received 4 awards in the Wave Festival.
Some highlights from my time as CCO of Ogilvy Canada...
Won and on-boarded the TD Bank business for all of North America.
Doubled the size of the agency/creative dept.
Took Bronze in the Agency of the Year competition in Canada. Ogilvy being the only network agency in the top 3 and this being only the second time winning this honor in the past 20 years.
Took Ogilvy Toronto from Creative Power List #11 to #3 in just one year.
Won National business Absolut, Kahlua and Global JP Wisers business for Canada through Corby.
We were first to market with an NFT activation for Pizza Hut. Asked to advise other billion-dollar brands on how to get their own NFT platforms off the ground.
Launched the most successful CPG campaign on Twitter in all of Canada. Twitter turned the Caramilk Secret campaign into a global case study.
Won Dove Men + Care global pitch.
Promoted from ECD- Head of Creative to Chief Creative Officer of Ogilvy Toronto in less than one year. 3 Months after that, I was named to Chief Creative Officer of Canada, overseeing the integration of creative departments in Toronto, Montreal and Quebec City.
Lead diverse global creative teams pulling in talent from David the Agency in Miami, Ogilvy São Paulo, Ogilvy London, Ogilvy NY and Ogilvy Chicago in addition to our teams in Toronto and Montreal.
Some stuff that got me noticed throughout my career...
In-book Comm Arts 2024.
Bronze AOY 2021, #3 Creative Power List Canada 2021.
Gold and a Silver, and 2 Bronze at the Effies 2020.
FWA of the day and of the month, 2 Clios, 14 Cannes Lions (3 Gold), 2 Graphite D&AD pencils, 2 Wood D&AD pencils, ADC Best in Practice, a Gold One Show Pencil, 3 LIAs, 5 El Ojos, a Black Star for the best idea of the 2012 CCSP show, appeared in 2010 and 2015 Communication Arts and the 2011 and 2012 D&AD book, and received 4 awards in the Wave Festival.
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