TARGET GROCERY ︎
PROBLEM
Target was new to the grocery game. Everyone knows you can’t get out of Target for under $50, so grocery became a really clear opportunity to draw shoppers to the store in between the big stock-up trips. They had to change some pretty well-baked consumer behavior and convince people that it was going to be a much more rewarding trip than the Krogers of the world could offer.
TARGET RUN
PROBLEM
Target was new to the grocery game. Everyone knows you can’t get out of Target for under $50, so grocery became a really clear opportunity to draw shoppers to the store in between the big stock-up trips. They had to change some pretty well-baked consumer behavior and convince people that it was going to be a much more rewarding trip than the Krogers of the world could offer.
IDEA
The Everyday Collection
We helped the company that brought design to the masses, bring design to the grocery in The Everyday Collection.
#TargetRun
Year two, we turned something the Target guest was already doing into a campaign, written in her voice.
Whatever you've got going on there's a #TargetRun for that.
They don't have a drive thru window. They are not open 24 hours. They are not on the corner by your house. So how do you get people to start going to Target Pharmacy? By reminding them it is the only pharmacy out there with a Target attached.
Target Pharmacy "Refill it All" :15 - "Angel Hair" from Taylor Snyder on Vimeo.
Target Pharmacy "Refill it All" :15 - "Disinfectants" from Taylor Snyder on Vimeo.
Target Pharmacy "Refill it All" :15 - "Text When Ready" from Taylor Snyder on Vimeo.
Target Pharmacy "Refill it All" :15 - "19 Free Flavors" from Taylor Snyder on Vimeo.
We also created an exclusive lullaby radio station for Target Pharmacy called Target Rockabye Radio, which only played peaceful ads that wouldn't disturb baby between tracks that were as cool as they were soothing.