PROBLEM A brand with tons of history and a high quality product had recently been rediscovered by young gen z consumers. In order to harness the moment of popularity and sement themselves as more than a fad, Sperry needed to reach back into their seafaring heritage to create a connection that centered on an authentic story while still showing off their latest collection of shoes.
Create product pieces that look, feel and express themselves like influencer content shot on an adventure on the high seas.
The videos were accompanied by a campaign for social media. We worked with the incredible Jon Contino to develop salty illustrations to speak to the spirit of adventure on the high seas. These illustrations were so successful they went beyond social to be featured in wall murals in London, on the Sperry homepage, and throughout the stores around the world.