LUCY ACTIVEWEAR ︎

LUCY LIGHT FOREST



PROBLEM 
There’s a brand of women’s activewear that everyone knows and loves and is willing to pay over 100$ just to have their logo perched on their very firm butt. Our client was not that brand.

IDEA
The lucy light forest was born out of a desire to create a visual celebration for women who were out being active. On October 3rd, our interactive light and sound experience launched on the Boston Esplanade along the Charles River. The forest was a bit larger than a football field and consisted of more than 10,000 solar powered LED lights. Amber hues of light and complementary tones of sound were activated by movement as people passed through the forest running, walking, biking or dancing.









AWARDS 
The Show MN
1 Silver