COCA-COLA ︎
PROBLEMHow does the brand that practically invented Santa get people to believe again?
SANTA’S FORGOTTEN LETTERS
PROBLEMHow does the brand that practically invented Santa get people to believe again?
IDEA
One month in Santa Claus, Indiana. 60,000 letters from the past 80 years. A team of 6 of Santa's Helpers. One detective. One real Santa Claus. An SUV with antlers and a little film crew to capture the reactions. That's what it took to make people believe again.
RESULTS
They believed.
AWARDS
1 Gold Clio
2 Cannes Lions
1 Silver in Outdoor
1 Bronze in Direct
D&AD in Book