COCA-COLA ︎

SANTA’S FORGOTTEN LETTERS


PROBLEMHow does the brand that practically invented Santa get people to believe again?

IDEA
One month in Santa Claus, Indiana. 60,000 letters from the past 80 years. A team of 6 of Santa's Helpers. One detective. One real Santa Claus. An SUV with antlers and a little film crew to capture the reactions. That's what it took to make people believe again.

RESULTS
They believed. 
AWARDS 1 Gold Clio 2 Cannes Lions
1 Silver in Outdoor
1 Bronze in Direct D&AD in Book